Marketing Influences Humans.
SchemaGrid Corrects Machines.
Before a homeowner calls anyone, they ask AI. We checked what happens when they ask for a roofer, HVAC tech, or solar installer in your area. Most businesses aren't in the answer.
Check your industry:
More industries coming soon: Plumbing • Electrical • Landscaping • Pool Services
When a homeowner asks AI who to call...
Your competitors are in the answer. You're not.
Because AI doesn't have the right information about your business, or has the wrong information entirely.
How It Works
- 1. AI Visibility Audit
-
We query 4 major AI systems with the same questions homeowners ask, "Recommend a trusted roofer in [your city/state]?", and measure what comes back. Does AI know you exist? Is the information accurate? You get a visibility score and a provider-by-provider breakdown.
- 2. Data Layer
-
We build a machine-readable version of your business information, who you are, what you do, where you work, using the same standards that power Google, Microsoft, and Apple. This gives AI systems clean, accurate data to draw from.
- 3. Track Your Progress
-
We re-measure your AI mention rate and visibility every month across all providers. You see a transparent report: where you started, where you are now, and what changed. Your baseline. Your trend. Measured against yourself.
Available for Solar, HVAC & Roofing
Built for local service businesses • More industries coming soon
Solar Installers
AI systems often get solar companies wrong, missing NABCEP certification, wrong service areas, outdated panel brands. We audit your AI visibility and build the data layer to correct it.
HVAC Contractors
Heating, cooling, air quality, each with different certifications and seasonal demand. We audit how AI represents your HVAC business and fix what's wrong.
Roofing Companies
Roof replacement, storm damage, emergency repair, AI systems often confuse residential and commercial roofers or miss you entirely. We audit and correct it.
Expanding to More Industries
Plumbing • Electrical • Landscaping • Pool Services • Window Installation
SchemaGrid is built as a platform for any local service business. Currently available for solar installers, HVAC contractors, and roofing companies, with more industries coming soon.
Built on Industry Standards, Not Shortcuts
We use the same structured data formats that power Google, Microsoft, and Apple.
Schema.org Foundation
- Official W3C-backed standard
- Used by Google, Microsoft, Apple
- Platform-agnostic (works across all AI systems)
Industry-Agnostic Framework
- LocalBusiness schema (universal foundation)
- ProfessionalService schema (service providers)
- Extensible for any industry
Transparent & Ethical
- Same information presented to humans and AI—no hidden tricks
- No cloaking, no stuffing, no deceptive practices
- Built on open standards, compliant with all major platforms
What Your Data Layer Looks Like
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://example.com/business#id",
"name": "Your Business Name",
"legalName": "Your Business Name, LLC",
"description": "Professional service provider specializing in...",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"image": ["https://example.com/image1.jpg"],
"telephone": "+1-555-123-4567",
"email": "[email protected]",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street, Suite 100",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.7749,
"longitude": -122.4194
},
"areaServed": [
{
"@type": "City",
"name": "San Francisco"
},
{
"@type": "City",
"name": "Oakland"
},
{
"@type": "State",
"name": "California"
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "09:00",
"closes": "17:00"
}
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "license",
"name": "State Professional License #12345",
"recognizedBy": {
"@type": "Organization",
"name": "State Licensing Board"
},
"validFrom": "2020-01-15",
"validUntil": "2025-01-15"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "Industry Certification",
"recognizedBy": {
"@type": "Organization",
"name": "Professional Association"
}
}
],
"knowsAbout": [
"Specialization 1",
"Specialization 2",
"Advanced Technique A",
"Industry Standard B"
],
"serviceType": "Professional Service",
"priceRange": "$$",
"paymentAccepted": ["Cash", "Credit Card", "Check"],
"currenciesAccepted": "USD",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "127"
},
"sameAs": [
"https://www.facebook.com/yourbusiness",
"https://www.linkedin.com/company/yourbusiness"
]
}This is what AI systems read to decide who to recommend. We build yours and keep it current.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://example.com/business#id",
"name": "Your Business Name",
...One Plan. Everything Included.
SchemaGrid measures and improves how AI systems represent your business, and keeps your data layer current as AI evolves. No contracts. Cancel anytime.
SchemaGrid AI Visibility Plan
$149 / month
One roofing job covers this for years. One HVAC service call covers months.
Everything required to establish and protect your AI visibility.
AI Visibility Audit
- Multi-AI platform scan
- Clear visibility summary
- Plain-language gap analysis
Data Layer Implementation
- Canonical business data for AI systems
- Industry-specific structured data
- Full coverage across key visibility categories
Ongoing AI Visibility Protection
- Continuous monitoring across AI platforms
- Weekly visibility checks
- Updates as AI systems evolve
Transparent Reporting
- Monthly visibility report showing mention rate and visibility trends across all AI providers, measured against your own baseline
What success looks like:
"This beta is successful if your business shows a measurable increase in AI mention rate versus its own baseline over time." We measure it. You see the data. If it's not moving, cancel.
No commitment. Cancel anytime.
SchemaGrid is not SEO, not ads, and not lead generation. It's infrastructure, we measure and correct how AI systems represent your business.
Enterprise? Multi-location businesses, franchise systems, and custom integrations available. Contact us →
Your Competitors Are Building AI Visibility Right Now
40% Q/Q Growth
AI-assisted search is growing every quarter
Early Movers Compound
The businesses visible to AI now build advantages that are hard to catch
Your Data or Theirs
Every month, AI systems learn from whoever has the best data. Right now, that's not you.
$149/mo to Be Early
One job covers years of this. Being late costs more.
Frequently Asked Questions
Everything you need to know about AI visibility
What industries do you work with?
We've optimized visibility for solar installers, HVAC contractors, and roofing contractors in Version 1.0. Our schema framework is built to adapt to any local service business with location-based customers. Other industries launching Q2 2026.
Isn't this just SEO?
SEO optimizes for Google search rankings. SchemaGrid measures and improves whether AI systems, ChatGPT, Claude, Perplexity, Google AI, mention and accurately represent your business. Different channel, different data, different solution. Both matter, but one doesn't replace the other.
How is this different for my industry vs. others?
The core framework is universal (business info, credentials, service area, etc.), but we customize the schema markup for your industry's specific credentials, certifications, and ranking factors.
Can't I just do this myself?
Technically yes, if you understand schema.org, JSON-LD, AI crawler behavior, and have time to implement and maintain it. Most business owners prefer to focus on their actual business.
What about license verification?
We link to state licensing databases and use EducationalOccupationalCredential schema to verify national and state-level certifications for your business.
How long does it take to see results?
You'll see your first visibility report within 48 hours, that establishes your baseline across the four AI providers. Meaningful trend data typically requires 2-3 months of measurement. Some businesses see movement sooner, but we focus on sustained trends, not one-time spikes.
What if my AI visibility doesn't improve?
Then you cancel. No contract means no contract. The beta success definition is straightforward: is your AI mention rate improving versus your own baseline? If the trend isn't moving after a few months, this isn't working for you and you should stop paying.
How is this different from what my marketing company does?
Your marketing company works on Google rankings, ads, or lead generation. SchemaGrid works on a different channel entirely: what happens when someone asks ChatGPT, Google AI, or Perplexity for a recommendation. Your SEO company probably can't tell you whether ChatGPT mentions your business. We can, we just checked. Keep your marketing company for Google. Add SchemaGrid for the AI channel.